Renault is turning heads and charging up the electric vehicle market with a daring digital billboard campaign pitting its new Scenic E-Tech Electric against the Tesla Model Y. Leveraging the recent Auto Express article highlighting the Scenic's superior range and pricing, the campaign delivers a playful yet powerful message directly to Tesla drivers at London charging stations.
The interactive billboard dynamically switches from showcasing the Auto Express article to cheeky, targeted messages when a Tesla approaches.
With a WLTP range of up to 379 miles, the Renault Scenic E-Tech Long Range surpasses the Tesla Model Y by over 40 miles on a single charge. Moreover, its starting price of £40,995 OTR offers substantial savings compared to the entry-level Model Y.
This award-winning electric SUV, named Car of the Year 2024, combines spaciousness, comfort, and advanced technology to deliver an exceptional driving experience. The Scenic E-Tech is available in various trim levels and battery options and caters to diverse customer needs.
Find out more about the Scenic here:
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